Well, maybe this approach is not so new—but perhaps it is a different way to think about things. The other day I watched a video that arrived in my inbox. To me, it’s a compelling video that says a lot about directions and avenues that we need to take in our marketing and lead generation [...]
June 2, 2011
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American author, salesman, and motivational speaker Zig Ziglar, is well known for his quote, “People don’t buy for logical reasons. They buy for emotional reasons.” And, I’ve gotta say that Ziglar is probably correct in his assessment. (Why wouldn’t he be? He’s a renowned and well-respected motivational speaker and salesman.) Here’s a perfect example of buying for emotional reasons. My lovely [...]
May 2, 2011
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Short Sale Expeditor
