I heard on the news that the Texas Rangers are heading to the World Series—the first game may be long over before you read this post. Yes, I know that their appearance there is old news. But, did you know that this is their biggest victory in the franchise’s fifty-year history? I also read that the team’s budget (cannot remember the exact statistics) is only a small percentage of the budget of their rival, the Giants.
Even though the Red Sox aren’t playing, I am going to enjoy watching this series. I love it when underdogs make it to the top. I loved watching Butler University at the NCAA Tournament earlier this year. Their performance, as another underdog, was truly amazing.
What’s really cool about technology is that it evens the playing field for the little people—the underdogs. Now, real estate agents can directly compete with large conglomerates for placement on page one of Google. And, frequently, the underdog wins!
When I was a kid, we got our information from the television or the newspaper. We listened to music on local radio stations and purchased albums at the record store. There were fewer ways for underdogs to be competitive—unless you had big bucks (but then you wouldn’t be an underdog, would you?)
Now, through the Internet, we can create niches to convey our uniqueness and target our specialty market and demonstrate results just as favorable as the big wigs. We can use YouTube, Twitter, and facebook to create the followings previously only available via mail for those who subscribed to rock star fan clubs.
I’m constantly amazed by how much the Internet and social media has leveled the virtual playing field. I’m also eager to see what will happen this evening at AT&T Park, the actual playing field.