Last night I was decompressing after my busy weekend and watching a few programs on television. My mind was wandering and I heard the word ‘Blackberry’ within the context of the program. The wife said to the husband that she didn’t want Blackberries in the house. Admittedly, I wasn’t all there. But, I could not understand why she was objecting to fruit in the house. It probably took me a full 5 seconds to realize that she was talking about the Blackberry, the Crackberry, and not the fruit.
Now, perhaps I couldn’t make the switch in my head because I am a loyal iPhone user. But, I also wonder if the Blackberry has now become unremarkable.
Aside from watching television this weekend, I also participated in a few intellectual pursuits. I reread Seth Godin’s book, Purple Cow: Transform Your Business by Being Remarkable. If you haven’t read it, you should. And, don’t worry; it’s not a long book.
The premise, of course, is that if you are driving in your car and looking out the window, you may see some white and brown cows. You will gawk at them for a few moments and then you will move on to something else. But, if you were ever to see a purple cow—something very different and exciting—you might remember it forever. Transitioning to business, how can you be a purple cow? Advice on how to become a purple cow is provided in his short book.
As Realtors®, we certainly want to be remarkable. We want to demonstrate remarkable behavior so that we get repeat business for years and years to come.
Remarkable stuff can be in our packaging—our business cards, our signs, and our presentation. Maybe even the car we drive can help to brand us as the purple cow of our real estate community.
Remarkable can all be in our demeanor and in how we conduct business. And, here is where it gets tricky. Godin says, “Remarkable isn’t always about changing the biggest machine in the factory. It can be the way you answer the phone, launch a new brand, or price a revision of your software.”
So, I pose the question, “What do you do that is remarkable? What do you do that sets you apart and makes you a purple cow?”
I’ll start the conversation: One of the things that I do is that I always take and/or return all phone calls immediately. I respond to all emails very, very quickly. While I have heard plenty of complaints about agents who do not return calls, is that enough to make me remarkable? Perhaps I need a red car, a red business card, and perhaps I should even wear red to all my appointments. But, sadly that’s not my color.
By the way, our grand opening party at our new location is scheduled for this Thursday and you are invited. If you approach me at the party and introduce yourself and say ‘Purple Cow’, I will give you a gift valued at over one hundred dollars. No, I am not going to tell you what it is. You will have to come to the party to find out!
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