Lead Generation

What Brad Pitt Can Teach Us About Real Estate

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Sounds fishy, right? While surely Brad Pitt has purchased and sold a number of homes, it is Brad Pitt’s portrayal of Billy Beane in the movie Moneyball that can really teach us a lot about the way we think about real estate. Don’t worry. If you have not seen the movie yet, we won’t be [...]

January 23, 2012 3 comments CONTINUE READING THIS POST →

Proven Methods for Generating Short Sale Leads

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With 2012 just around the corner, there is no better time then the present in order to plan for 2012. Want to learn how to close more deals in 2012 than you did in 2011? Want to learn how to close more deals in 2012 than ever before? Who doesn’t? The key is to generate [...]

November 10, 2011 2 comments CONTINUE READING THIS POST →

Announcing a New Approach to Lead Generation

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Well, maybe this approach is not so new—but perhaps it is a different way to think about things. The other day I watched a video that arrived in my inbox. To me, it’s a compelling video that says a lot about directions and avenues that we need to take in our marketing and lead generation [...]

June 2, 2011 2 comments CONTINUE READING THIS POST →

Motorcycle for Sale, Buy with Emotion

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American author, salesman, and motivational speaker Zig Ziglar, is well known for his quote, “People don’t buy for logical reasons. They buy for emotional reasons.” And, I’ve gotta say that Ziglar is probably correct in his assessment. (Why wouldn’t he be? He’s a renowned and well-respected motivational speaker and salesman.) Here’s a perfect example of buying for emotional reasons. My lovely [...]

May 2, 2011 0 comments CONTINUE READING THIS POST →

Market to Your Sphere, Post 2

Last week I wrote a blog post about how to create a database of individuals who are in your sphere of influence. This post is a follow-up in which I will review how to use the database of leads or prospects in order to generate business. The sphere of influence is one of the most [...]

July 27, 2010 0 comments CONTINUE READING THIS POST →

How to Market to Your Sphere of Influence

I’ve read a few blog posts lately where real estate agents discuss how they are spending their ad dollars. Many agents made comments on the posts and shared their ideas. Here are a few things that were on the suggestion list: direct mail, blogging, Internet websites, social media, Craigslist, signs, gifts (key chains, pens, calendars [...]

July 18, 2010 2 comments CONTINUE READING THIS POST →